TIM SWIFT

Tim is not only a former pro roadie who rode and raced handlebar to handlebar with the likes of Steve Bauer, Frankie Andreau, Tyler Hamilton (former roommate), Lance Armstrong, and many others, but also competed as a professional inline skater for Team Rollerblade. During his off-season from professional road racing, Tim was a national level competitor in cyclocross. As a mountain bike racer, TIm has had a stellar career. He won the inaugural Ice Man Cometh in Michigan a few years back, and has been a fixture in the top end of just about all the big Midwest mountain events including the "Triple Crown" of Ore 2 Shore, Chequamegon 40, and Ice Man. He finished the Leadville 100 in the summer of 2017 in under 9 hours, and he has a belt to prove it. Tim gives back to the mountain bike community by being the head coach of the mountain bike club for middle and high schoolers. Tim has also been an elite level cross-country skier for many years, qualifying annually for the last 10 years into the incredibly competitive elite wave of the American Birkebeiner. These days, Tim lives and plays near the trails with his wife Jenny, daughter Olivia, and dog Aksel!

CINDY SWIFT

Cindy brings a lifetime of commitment, experience, and retail savvy to the mix at Riverbrook. Cindy competed as an elite cross-country skier for many years, won the overall competition at the Grandview event, and competed in triathlons as well. She's also raced in many Chequamegon Fat Tire 40 competitions, finishing among the top women. Moreover, Cindy's retail experience and knowledge is unparalleled from over 20 years of hands on work in the business as both a retail manager and store owner. Cindy is also a greatly valued person in the community as she helps to coach the high school ski team, is a member of the Hayward Area Chamber of Commerce, and organizes such events as the Women's Ski  Clinic which takes place every December.

MARK MURASKI

Mark has been a faithful member of the Riverbrook Team since 2008, starting at the Spooner store. After retiring from the state patrol, he decided to follow in the footsteps of his son, Matthew, who worked at Riverbrook,. The two of them did mountain bike racing together, including the Wisconsin Off-Road Series for four years. Mark also participated in a bicycle tour down the Pacific Coast from British Columbia to California with his daughter, Monica. After 10 Birkies and 13 Fat Tire finishes, Mark continues to stay active. He rides the 62-mile round trip commute from Spooner to Hayward twice per week as weather permits. Mark also enjoys camping and hiking, especially in the Porcupine Mountains in the Upper Peninsula. He continues to work at our current Hayward location as a Trek certified "Ninja" mechanic. With race experience of his own, he is the perfect mechanic to get our bike in race-ready condition!

EMMA NOYCE

Emma makes a great team member here at Riverbrook, and can help you find the perfect outfit from causal to performance clothing. Her sense of humor and out-going personality are great to have at Riverbrook. Born and raised in Hayward, Emma loves being able to enjoy the outdoors. Now she and her husband, Matthew, can hike, swim, and take advantage of everything the area has to offer. Emma has been with us through high school and college, and can now put her degree in Business Management to work as she keeps things running smoothly.

JAKE MCCUSKER

Native to Hayward, Jake has worked at Riverbrook through high school and college. Now a Calvin College graduate, Jake sets aside his biology and geography expertise to enjoy his other passions - biking and skiing! He spent 3 years on the high school ski team, and continued to ski into his college years. He has completed 2 American Birkebeiners, 1 Kortelopet, and 1 Gatineau Loppet. Hunting, fishing, biking, skiing, and paddling the river occupy his spare time, and he paddles BWCA every summer. Jake is our go-to guy to ask for directions to all things outdoors!

ERIC SOCKNESS

Eric, the newest member of our Riverbrook team, has had a passion for cycling since he was a kid. At age 5, he even made a business plan for his own bike shop. After straying away from the world of cycling for a few years, Eric's appreciation for the sport and all of the health benefits it brings resurfaced when he moved next to Lowes Creek County Park in Eau Claire. He fell in love with the sport all over again when he bought a Gary Fisher and took up riding off-road. Eric continued to ride as much as he could while working in Trek's Retail Services department. He started racing in 2003 and has raced between Eau Claire and the Hayward/Cable area for the last 15 years. He enjoys using his time to ride and work on bikes and motorycles, work out, and spend time with his family.